Multi-site venue owners Multi-site venue owners across every state urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, hospitality CRM platforms hospitality CRM platforms focus on ordering preferences booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality.com.au aspirehospitality, we help venues make data actionable build retention journeys for guests to suit each brand’s tech stack and operations style, offer, and team workflow.
Common CRM features for hospitality:
* Automated guest journeys Email marketing flows
* POS integration Reservation and check-in sync
* Review request automations Feedback loops
* Group-specific campaigns Segment-based offers
Why venues need CRM:
* Ad costs are rising Walk-ins are unpredictable
* Rebookings outperform new leads Owning guest data = better ROI
* Marketing works better with context Hospitality is relationship-based
Case studies:
* Multi-site café group used tags to tailor promos Regional hotel grew events bookings via birthday triggers
* Pub group boosted spend per guest with loyalty tiers Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings No automation beyond email blasts
* Staff unsure when to follow up Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts Aspire CRM experts:
* Profile enrichment from POS and online orders Segmentation based on real spend
* Automated loyalty restaurant operations consulting Australia triggers Marketing campaign dashboards
* Visibility across venues Integration with booking tools
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Grow retention
aspirehospitality —
Australia’s venue CRM partner.